Marker has developed a new technology that may allow skiers to envy snowboarders walking comfort a little bit less. Introducing Grip Walk! Geoff McFetridge designed the super hip logo for Marker which we worked with to bring the character to life in the many situations a skier may find himself in while wearing otherwise uncomfortable ski boots. Who's not felt restricted when trying to cut a rug in the ski lodge while wearing your ski boots? Problem solved!
Client: Marker
Director: Geoff McFetridge
Animation Producer: Jane Cohen
Design: Geoff McFetridge
Animation: Joe Marcy, Erin Kim
Sound Design/Mix: Jacob Kinch